Top Story


Home >> Media - Radio >> Article

RAM Rambling: Radio Mirchi still the hottest in Kolkata market

Font Size   16
RAM Rambling: Radio Mirchi still the hottest in Kolkata market

The RAM data for Week 31 shows Radio Mirchi continuing its lead in the Kolkata market in the morning slot between 7 am and 11 am. The FM station had a 21.7 per cent market share. Placed second was Big FM, which secured a market share of 20.9 per cent, while Friends FM followed with a market share of 12.3 per cent.

Aamar FM was at No. 4, recording a market share of 11.4 per cent in Week 31. The station was followed by Red FM, which had a market share of 8.4 per cent. Fever FM came in sixth with a market share of 5.1per cent. Meow FM had a 4.8 per cent market share.

AIR FM 2 Gold reported a market share of 3.5 per cent in Week 31, followed by AIR FM 1 Rainbow with a market share of 3.5 per cent market share. The station Akashvani had a market share of 2.7 per cent, while Gyan Vani reported a 0.5 per cent market share.

Tags Radio Mirchi Kolkata

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube