Top Story


Home >> Media - Radio >> Article

RAM Rambling: Radio Mirchi, FM Gold, Fever FM are favourites in Delhi

Font Size   16
RAM Rambling: Radio Mirchi, FM Gold, Fever FM are favourites in Delhi

The morning listenership on Delhi’s FM radio space belongs to Radio Mirchi, Fever FM and AIR FM2 Gold, with Mirchi maintaining a clear lead over the rest. This was revealed by the RAM data for all people 12 years and above, all places of listening, from week 15 to week 30, day part 7 am to 11am.

Though Radio Mirchi and AIR FM2 Gold have been dominating the No. 1 and No. 2 slots, respectively, Fever FM has been seeing a steady rise since week 20. In fact, the FM station reached its highest peak in these 16 weeks with a market share of 19.4 per cent, bringing it much closer to the No. 2 position.

While the heat may be on for the second slot, fight for the third slot is no less intense with Radio City, Red FM, Big FM and Radio One as strong contenders for the slot. Nevertheless, the 16-week trend shows that Radio City has by far managed to dominate the third slot, followed by Red FM. On week 16 Radio City had reached its highest peak with a market share of 12.9 per cent, while on week 30, the FM station ended with 11.5 per cent of the market share.

Red FM, which has seen a steady growth among morning listeners in Delhi, was at its highest peak on week 20 with 10.4 per cent share of the market. However, week 30 ended with a 7.9 per cent of the value share for Red FM. Big FM on week 30 was at 6.7 per cent of the market share, while Radio One had 6.3 per cent share of the market.

The other clusters of FM stations in Delhi include Meow FM, Hit FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds