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RAM Rambling: Radio Mirchi, Fever FM and AIR maintain massive lead in Delhi

09-October-2009
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RAM Rambling: Radio Mirchi, Fever FM and AIR maintain massive lead in Delhi

Radio Mirchi has been a dominant player in the Delhi FM market. Till early this year, AIR FM2 Gold was the only FM station that was its nearest rival, but was still a distant second. However, all this has changed in the last few months. Fever FM is now the second most popular FM station in Delhi, at least in terms of ratings. The surge in Fever FM’s ratings has also narrowed down the massive lead that Radio Mirchi had once held. AIR FM2 Gold is comfortably placed at No. 3, while Red FM, Radio City, Big FM and Radio One are battling it out for the fourth slot, which is still way behind AIR FM2 Gold at No. 3.

According to RAM data, from week 28 to week 38, for SEC ABC, all people 12 years and above and all places of listening, Radio Mirchi ended week 38 with 23.7 per cent share of the market. The FM station had the highest share of 26.9 per cent on week 33.

Fever FM ended week 38 with a 20.8 per cent market share, reaching a peak of 23.2 per cent market share on week 37.

AIR FM2 Gold also saw a rise in its ratings in the last few weeks, and ended week 38 with a market share of 16.9 per cent.

While Radio Mirchi, Fever FM and AIR FM2 Gold have been consistent in their ratings, it is the battle for the fourth slot that has intensified. Red FM, Radio City, Big FM and Radio One are fighting it out for the fourth position.

The other cluster of FM stations in Delhi includes AIR FM1 Rainbow, Meow FM, Hit FM, Vividh Bharati and Akashavani.

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