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RAM Rambling: Mirchi remains Kolkata leader, Aamar FM rises to third spot

24-June-2009
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RAM Rambling: Mirchi remains Kolkata leader, Aamar FM rises to third spot

According to RAM data for Kolkata market, for the target audience encompassing - all people in the age bracket of 12 years and above and all places of listening -- Radio Mirchi remains the indisputable leader in the metropolis.

Twenty-three weeks on trot, Radio Mirchi continues to have a massive lead in Kolkata, leaving others behind by a huge margin. The top three FM rankings were consistently dominated by Radio Mirchi, Big FM and Friends FM.

In an interesting development, Week 22 and 23 brought in some competition for Friends FM as Aamar FM finally pipped Friends FM to reach the third spot. It's the first time that the third slot has seen a change.

Though there has been no decline in Friends FM ratings, Aamar FM has been on steady rise since week three thereby bridging the gap between the third and fourth places. Which culminated in the high voltage fight for the third slot.

While Big FM too had Mirchi in jitters, but the latter managed to stay ahead in the race and dominate the rankings. As a matter of fact, Big FM had reached its highest peak on week one with 18.2 per cent of the market share,and again on week 18 with 18 per cent of the market share. Radio Mirchi, on the other hand, on both week one and 18 managed to stay at 18.7 and 18.6 per cent of the market share.

Week 23 ended with Radio Mirchi scoring 19 per cent and Big FM with 15 per cent of the market share.

The RAM data for the target audience encompassing all places of listening shows that Red FM has been on a steady rise since week 12. However, week 23 ended with 10 per cent of the station share which so far has been the highest share for the FM station.

Week 23 also saw Meow FM on a considerable rise with 7 per cent of the market share, staying ahead of Radio One and Fever FM. The first time Meow FM overtook Radio One and Fever FM was on week 22, therefore intensifying the competition for the fifth spot.

The other cluster in the Kolkata market includes AIR FM1 Rainbow, AIR FM2 Gold, Power FM, Akashavani and Vividh Bharati.

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