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RAM Rambling: Mirchi leads Mumbai but, close fight with Red FM among SEC ABC

16-February-2010
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RAM Rambling: Mirchi leads Mumbai but, close fight with Red FM among SEC ABC

According to the latest RAM data for the Mumbai market, Radio Mirchi continues to lead among listeners in the SEC ABC category. However, Red FM has managed to narrow the lead towards in the last few weeks. The only time that Red FM managed to reach the No. 1 spot in Mumbai was on week 50, with a marginal lead in market share of 16.7 per cent, as compared to 16.6 per cent market share of Radio Mirchi.

Week 5 ended with Radio Mirchi receiving a 17.6 per cent market share, down from 19.6 per cent market share on week 44, which was the highest peak that the FM station had reached in the 18-week trend (week 40 to week 5). Red FM, on the other hand, ended with 15.7 per cent market share on week 5.

The fight for the second slot was also a close one, involving Radio City, Big FM, Fever FM and AIR FM2 Gold, and they are not far behind Red FM. However, in the last few weeks Radio City was seen to have maintained an edge over the rest, while AIR FM2 Gold has seen a dip in its ratings. Week 5 ended with Radio City scoring 13.7 per cent market share. The FM station had received the same market share on week 46.

Fever FM ended week 5 with a 11.5 market share. The FM station reached its highest peak on week 43 with 15.4 per cent market share, which had placed the FM station in the No. 2 position, marginally ahead of Red FM. Big FM received a market share of 11.4 per cent on week 5, while AIR FM2 Gold ended weed 5 with a market share of 10.9 per cent. Radio One has also seen an increase in its ratings, closely inching towards the cluttered second slot.

The other clusters of FM station in Mumbai include Meow FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani.

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