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Radiorocks: Radio City unveils one-stop knowledge bank on FM radio in India

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Radiorocks: Radio City unveils one-stop knowledge bank on FM radio in India

Taking forward its commitment to evangelise the medium, Radio City has launched, touted as a one-stop knowledge bank on FM radio in India. presents a mélange of varied resources on radio, all collated on a single platform.

This launch follows several of Radio City’s previous initiatives to evangelise radio, which include programmes like a three-city workshop on radio advertising with international strategist and radio advertising and marketing Guru Paul Weyland and a closed-door Round Table Conference on radio.

Targeted at advertisers and the media and advertising fraternity, has been designed to provide a diverse array of FM radio specific information relevant to users. In addition to featuring documented research on the burgeoning radio sector and comprehensive data from recognised sources, the website also captures the effectiveness of radio through a series of case studies, which go to show how radio has worked for brands and, most importantly, how radio has been able to meet the advertiser’s communication objectives.

The website specifically focuses on how radio makes a difference to the media and advertising industry and how effective it is for media planners. Bringing in an element of interactivity, the website features Radio Guru, the online consultant who answers all queries related to radio.

Commenting on the need for such a website, Apurva Purohit, CEO, Radio City, said, “Today, radio has emerged as a highly persuasive, far-reaching and creative medium for advertising. Those awake to its true potential are rewarded with a unique springboard to enhance their market presence. However, many are still unaware of what radio can really do for their brands. At this juncture, we at Radio City have taken the lead to evangelise the medium. from Radio City only takes forward our concerted effort of showcasing the USP of radio to the advertiser and to the creative and planning fraternity, demonstrating the power of the medium and how it can be creatively and innovatively leveraged to their advantage.”

Elaborating on what to expect next, Purohit added, is a stepping stone in a series of activities planned by Radio City on evangelising radio. While we will keep adding to the meaningful interactivity and engagement on this website, we have a lot more set to roll on this front which we will announce shortly.

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