Top Story


Home >> Media - Radio >> Article

Radio players target teens with college competitions

Font Size   16
Radio players target teens with college competitions

A noticeable recent trend among the private FM players is their activities targeted towards the youth of the country. Almost all the radio players have planned something or the other for the teens. From college festival tie-ups to contests, radio channels are trying to use all tricks in their hat for engaging the youth towards their station.

Red FM has tied up with some of the college fests in Mumbai like Malhar (St. Xavier’s College) and Enigma (Podar College). The station has tried to incorporate their Campus Reporter in the same who will be giving live updates of these events on-air. Red FM’s RJs will be hosting a show, and links will also be played on-air.

Meanwhile, BIG FM has organised ‘BIG Fresher 2007’ with an intention to create and provide a platform to all the students coming in the new batch in colleges. The activity will commence on July 24 in colleges across Hyderabad. The station’s RJs will visit colleges to conduct three rounds of screening. They will also visit different hangout areas across the city to interact and audition the fresh batch of students. Post the screening rounds, 20 contestants will be shortlisted and will create their own blogs on

Radio One has planned an initiative called ‘Radio One -- College Champions’, whereby college students will be given a chance to be a part of a radio show as well as a TV show. The show will give them a chance to host their own radio show for a whole week on the channel. The entire selection process will be telecast by MTV, and this initiative will also help pick up that boy or girl who has the MTV Quotient, and will be the face of MTV on that campus.

Radio Mirchi too had organised a Fresher’s Party at certain colleges that included a live performance by DJs, followed by impromptu competitions and games with the station’s RJs.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds