Top Story

Home >> Media-Radio >> Article

Radio pays an ode to strong and empowered women

08-March-2013
Font Size   16
Radio pays an ode to strong and empowered women

Radio and women have always shared a special relation, for it is the medium that gives company to a number of toiling housewives and working women alike. With the women’s day fervour in the air, broadcasters go all out to make the day special for ladies across the country.

exchange4media takes a look at how women can pep up their day by tuning into their daily radio favourites…

Safety push
In the milieu of all the crimes and bias against women, a number of broadcasters have taken an initiative not only to promote women’s safety, but also to urge the ladies to fight back.
Radio Mirchi Delhi will mark the day with a women’s day out as a part of the ‘Dilli Meri Hai’ campaign. The initiative will give lucky winners an opportunity to enjoy their day out away from the daily household chores and will be gifted a Mirchi pepper spray to equip women with a safety tool. Big FM Chennai has tied up with a karate school to provide free self-defense workshops to women.

To ensure the safety of infant girls and demonstrate resent against female infanticide, Red FM (East) has created a campaign named ‘Munni Vardaan Hui’. To create awareness, Red FM RJs shall visit houses and bless the new born baby girls with gifts. The initiative banks on the name Munni as it is the original symbolic name for all little girls in India and spreads the message that a girl is a boon not only to her family but also to the nation.

Spirit of womanhood
A lack of appreciation and negligence often reduces a woman’s spirit and respect for herself. To give a boost to females across the nation, broadcasters bring on air iconic women.

Radio City Mumbai gave women achievers across the city a chance to speak about their awesome journey. Planetradiocity introduced ‘Maya’ - a show dedicated to women. It is a woman’s diary about her life, narrated in the form of a story.

Fever FM Mumbai initiated the Fever Mumbai Dabang Force – wherein women who have fought against any crime against them came forward to share their story and be a part of the force and inspire other women to fight against the wrong done to them.

Oye FM Mumbai will celebrate the day by giving recognition to all those women who work behind the scenes.

Dose of fun
Every special day is incomplete without a dose of fun when one can forget her woes and enjoy the day. Big FM initiated a campaign named ‘Women’s Day, Husband’s Pay’ to give their female listeners a chance to find out how well their spouse knows them. RJs will host compatibility tests between husband and wife and winning women will be gifted a day of fun and pampering.

Radio City Delhi will give their women listeners a day off by RJs visiting homes and doing the daily chores for the lady of the house, giving her some free time for herself.

Radio Mirchi Mumbai has organised a music concert named ‘She Rocks’ giving their female listeners an opportunity to go out and have some ‘me time’. In sync with the theme of celebrating womanhood, the leading artist of the show will be vocalist Subha Mudgal who will pay a musical ode to women across the country.

Oye FM Delhi takes a fun route by playing a pool of famous dialogues spoken by iconic women on the big screen. Listeners will get a chance to vote for their favourite dialogue and the contestant who voted for the most popular dialogue will be selected by a randomiser and win prizes.

While people do their best to make the day special for their ladies, exchange4media takes a moment to salute women across the world who strive daily and succeed in their own unique ways.

Tags Radio City Radio Mirchi Oye FM Fever FM

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before