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Radio One bags rights for Justin Bieber Purpose Tour

13-April-2017
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Radio One bags rights for Justin Bieber Purpose Tour

94.3 Radio One is the one of the few radio companies to have international radio formats in Mumbai Delhi and Bangalore. These also happen to be the most sought after cities by international artists and event agencies looking to bring their acts to this country

International artist traffic has been growing in India due to huge interest from Indian fans and artist managers and event organizers are constantly looking for partners who are able to create appropriate content before, during and after the artist’s visit.  This can happen only when the artist’s music is played by the station as part of its regular format and therefore everyday audience.

This is precisely why 94.3 Radio One partnered with White Fox India for the Justin Bieber Purpose Tour as the exclusive radio content partner scheduled to be held on May 10 at DY Patil Stadium, Mumbai.  Pegged to be one the most successful tours in recent times by any mainstream global artist, Phase 1 of ticket sales was completely sold out with Phase 2 reopening on April 14 on www.bookmyshow.com

While White Fox India is the organiser and sole promoter of the Justin Bieber Purpose World Tour in India, it is in fact, a subsidiary corporation of Nine Capital, a newly incorporated (in 2017) media and entertainment entity that specialises in creating, packaging and delivering high-quality lifestyle experiences worldwide on a multi-platform basis. Nine Capital is a privately held company with a resource base of over 180 personnel and is headquartered in London with sub-offices in New Delhi and Dubai, with a consolidated annual turnover of INR 135 crores.

WHITE FOX found the content and audience fit with 94.3 Radio One most promising due to the natural manner in which the radio station decided to promote and build content around the same.

Arjun Jain, Director, White Fox India, states, “We are pleased to be associated with 94.3 Radio One. The broadcast impetus with regards to promoting and marketing the event has been truly noteworthy.”

“Our decision to go international in the 3 largest radio markets catering to 25 million upscale educated listeners is perfect for international acts looking to reach an international music loving audience in India.  The connect with Justin Bieber was automatic for us as our listeners and everyone in our team were ecstatic about the news of the same.  The content involving our hosts and listeners singing his most famous songs from the Purpose album, or us building up his visit on our Facebook pages to creating special playlists closer to the event are all a natural fit for us. Agencies of international acts now look for associations that go beyond mere media value to magical content that can only be done with the right audience engagement partner,” said Vineet Singh Hukmani, MD and CEO Next Radio Ltd. 

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