Top Story


Home >> Media - Radio >> Article

Radio Misty creates brand salience with Police Friendship Cup

Font Size   16
Radio Misty creates brand salience with Police Friendship Cup

In keeping with its motto of ‘Local people, local choice, local voice’, Radio Misty, the first and leading FM station in North Bengal and Sikkim, has joined hands with the Jalpaiguri and Coochbehar police for the Police Friendship Cup football tournament involving the local teams of these two districts.

Dilip Dugar, Vice-President, Radio Misty, told exchange4media, “The on ground event has generated quite a buzz for Radio Misty, which has been airing live match updates. This apart, Radio Misty RJs have been performing during the matches along with local performers. We have also put up banners and hoardings at strategic to create greater brand presence.”

In a prepared statement, Nishant Mittal, CEO, Radio Misty, said, “We have connected with listeners through this mega tournament. This is the biggest event in the region. We are confident of the fact that the Jalpaiguri-Coochbehar Police Friendship Cup has a huge potential, and in coming years will grow further. This is a great on air property and has a huge brand connect.”

A total 494 local clubs are taking part in this tournament. The three-tier tournament began with the Thana level on November 28, 2008, followed by the district level, which got over on December 23. The finals would be held on December 29.

The winning team will receive a cash award. Besides, there will also be several unique mementos like a ball signed personally by football legend Diego Maradona and leading Indian footballer Baichung Bhutia.

The event also serves a social purpose, wherein the West Bengal State AIDS Prevention and Control Society has been displaying various models to spread awareness about AIDS at the various match venues. This apart, police personnel have also been educating the crowd about counterfeit currency and other social issues.

Commenting on the event, Zulfiquar Hasan, Special Inspector General of Police, Jalpaiguri range, said, “Jalpaiguri and Coochbehar police with Radio Misty started this event to get closer to the people. As people of this region are very passionate about football, we thought that this is the best vehicle to reach them so that their energy could be utilised by the police in a more constructive way.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by