Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Mirchi partners with Gaana for content sharing

06-October-2016
Font Size   16
Radio Mirchi partners with Gaana for content sharing

Gaana, one of India's largest online music broadcasting app, is expanding its audio content by adding Mirchi Murga and Hansi Ke Phuwarey, two of Radio Mirchi's most popular humour shows.

Mirchi Murga with Naved is Radio Mirchi's most popular comedy segment, having won the best Radio Sparkler Award at the Indian Excellence in Radio Awards (ERA 2015) while Hansi Ke Phuwarey with Sud, by comedian Sunil Grover, is a popular series known for its deadpan humour. Hansi Ke Phuwarey has Sudarshan aka Sud reading out jokes from a book with the same title as the show. On Gaana, a new joke will be released every day in order to build a daily listening habit.

These two programs are now live on Gaana, and Radio Mirchi and Gaana intend to add more original content to the app soon. These offerings will also be promoted across Radio Mirchi's 44 radio stations across India.

Along with its extensive music catalogue, live radio stations and other music experiences, Gaana has been expanding its original content library with over 10 new series. With specials such as "Sit Down Comedy with Rajneesh Kapoor", or "The Asha Verdict with Asha Bhosle", Gaana's special programmes ensure that it is one of the most preferred apps for music lovers.

Prashan Agarwal, COO, Gaana, said, "Radio Mirchi's humour content is some of the best out there, and we're excited to share it with our consumer base. Gaana is becoming a home for all premium audio content, with millions of listeners starting with music, and finding more and more every day on the platform."

Prashant Pandey, MD and CEO of ENIL (Radio Mirchi), said, "Mirchi has created some very good on-air personalities and in digital media with its RJs. We are happy to have this partnership with Gaana, where Mirchi's prank calls can now be heard by our global fan base. We expect as much consumption to come from outside India as much as from India as well."

Tags Radio Mirchi Gaana Prashant Pandey Prashan Agarwal

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...