Top Story


Home >> Media - Radio >> Article

Radio Mirchi launches Amritsar & Patiala stations

Font Size   16
Radio Mirchi launches Amritsar & Patiala stations

Radio Mirchi has increased its presence in the Punjab market with the launch of new stations in Amirtsar and Patiala. The new stations were launched by Bollywood actors Ranveer Singh and Deepika Padukone. Radio Mirchi said the programming has been decided keeping in mind the prevalence of Punjabi music and the need to provide differentiated jock content to listeners. 

This will be the first time Radio Mirchi would be broadcasting at a different frequency; 104.8FM.

Announcing the launch, Prashant Panday, CEO and Executive Director, ENIL said, “Mirchi 104.8 FM is a compilation of what our listeners told us they want from a radio station; focus on playing more Punjabi music and being actively involved with their lifestyle. We are entering these markets with the intention of changing the way people consume radio” 

Speaking on Radio Mirchi’s plans in the region; Bhanu Pratap Singh, Vice President & Cluster Head Punjab, Himachal and J&K said, “We are happy and excited to increase Radio Mirchi's footprint in Punjab. Radio Mirchi now covers major cities of Punjab and offers a great platform for advertisers to reach out to such a large audience across the state with India's No 1 radio station.”

Mirchi is also gearing up for the launch of its radio station in Chandigarh, which is expected to go live soon.

Tags Radio Radio Mirchi Prashant Panday Bhanu Pratap Singh

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)