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Radio Mantra launch three stations in a month

21-May-2007
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Radio Mantra launch three stations in a month

Jagran Group’s Radio Mantra has announced the launch of its three new stations in a single month. The launches were in the North Indian cities of Karnal, Bareilly and Jalandhar. The Group had kicked off its radio venture with the launch of its first station in Hissar. Jagran had received eight licenses in this phase and the remaining four stations are expected to be launched over the next few months.

On the occasion of Radio Mantra’s Jalandhar launch, the director of the radio projects, Rahul Gupta, said, “We are riding high on three successful launches in the last month and have proven our newly developed radio expertise. No stone has been left unturned in gearing up for this launch and a lot of hard work has gone into it to get everything right.”

The official communiqué notes that the Group has chosen to use RCS products, NexGen and Airwaves Traffic, which are the play-out system and the scheduling and billing of the stations’ commercial content, respectively.

Kanan Bhuta, RCS Project Coordinator, Airwaves Traffic, said, “With Airwaves, we were able to offer the Jagran Group a centralised structure that allows for flexible scheduling of all commercial content in the local stations, as well as enabling them to handle all the billing, payments processing and contract management in one central location.”

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