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Radio Indigo to expand its brand presence

18-September-2009
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Radio Indigo to expand its brand presence

Radio Indigo, the FM venture of Jupiter Capital Venture, is planning to expand its brand presence. The radio station, which is known for playing contemporary international music, is currently present in Bangalore and Goa.

Talking about their plans, Sanjay Prabhu, Managing Director, Radio Indigo, said, “We are looking at ways to give people a taste of Radio Indigo beyond the radio station. For this we are planning an Indigo experience destination. This will be a way to extend the brand experience for our listeners.”

The Radio Indigo destination will be a location where people can hang out with their kind of music. However, Prabhu refused to divulge further details at this point. They are currently scouting for an apt location for this and will begin as soon as any location is clinched.

This apart, Radio Indigo has also got its sales team in place in Delhi and Mumbai, where it was not represented well till now. This will also help in expanding the brand presence.

Incidentally, Radio Indigo is completing three years on September 19 and has lined up a series of initiatives and shows to celebrate the occasion with its listeners.

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