Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Duniya 2008: Phase III FM radio licensing to see FDI, news broadcasting, genre based channels

12-February-2008
Font Size   16
Radio Duniya 2008: Phase III FM radio licensing to see FDI, news broadcasting, genre based channels

The Information and Broadcasting Ministry is mulling allowing FM radio operators to air news in the Phase III licensing, which is in the formulating stage. The Ministry is also planning to allow foreign direct investment (FDI) with a cap of 26 per cent, besides contemplating in terms of providing licenses based on genre to different FM players.

Speaking on the first session of Radio Duniya Conference 2008, Zohra Chatterji, Joint Secretary, Broadcasting, I&B Ministry, said, “With so many sensitive issues and the potential to create panic and rumour, the Ministry is mulling how to go about permitting news broadcast on FM radio. The Ministry is considering that in the initial phase it would allow news related to sports, theatre, and culture on FM radioc.”

Later on the Ministry might consider permitting actual news transmission, Chatterji added. She also requested FM players to come up with solutions to resolve the concerns of the Ministry regarding allowing transmission of news on FM radio.

Meanwhile, Phase III of FM radio licensing would also witness genre based stations. This would curtail mix of channels as most channels sound the same.

Echoing a similar concern, Arvind Kumar, Director-Broadcasting, I&B Ministry, said that FM stations should not be limited to being just entertainment and music based stations. He highlighted three issues that needed the industry’s attention – viz., how to ensure diversity of content, to what extent news transmission be allowed on FM radio, and how to regulate and monitor content. Kumar also pondered over how to involve the industry more in regions like Jammu and Kashmir and the North-East.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube