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Radio City upbeat about third anniversary initiatives

18-May-2005
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Radio City upbeat about third anniversary initiatives

Radio City in Mumbai and Delhi has kicked off a week-long on-air programming drive from May 16 with new celebrity endorsements, City Bajao contests and give-aways and on-ground promotions. The drive marks the third anniversary of the station.

Bollywood Top 3 is a capsule consisting of three super-hit songs, back to back of a known Bollywood super-star. Filmi Ustaad Number 1 is a film-based quiz at 3 pm wherein RJ Aniruddh in Radio Raga tests the knowledge quotient of the listeners on movies such as 'Teesri Manzil,' 'Tridev,' 'Teen Bahuraniyan,' 'Teen Ikke,' 'Trinetra,' 'Trikaal', etc. Yes Boss is a segment where RJ's Ravi Iyaar and Prachi interview big personalities in the morning slot such as Rahul Bajaj, Shobha De, Harsha Bhogle, Piyush Pandey and Hritik Roshan.

Other exciting initiatives consists of City Bajao, 24 Ghante Party Manao which is an on-air marathon (a non-stop live show) starting 6 am on May 21 which includes a special music list, live links, and goody bags by the hour. The Birthday Gift Dhamaal allows one lucky listener to win three tolas of gold each day.

Ambar Basu, Vice -President, Finance, Radio City, said, "The success of Radio City in completing three years of being India's hit Hindi radio brand is credited to our listeners and our clients. The radio industry has evolved in these three years and our stakeholders have helped us make a mark on the radio map of the country. We shall keep the momentum rolling further as well. When it comes to Mumbai City there is no better destination than Radio City."

Amrish Sethi, National Head of Programming, Radio City, said, "The programming initiatives build up the mood for our third anniversary, and we already have congratulations messages pouring in. You get to hear all the big celebrities on the station in addition to exciting birthday bytes and songs, which get the groove on. In the first two years, Radio City Mumbai had celebrated its anniversary, but perhaps, not with as much pomp and flair as what we have taken on this time around. In that sense, this is a first."

The USP of the anniversary celebrations is that listeners can see their radio jockeys in person, and interact with them as a part of the on-ground activity. "We get so many calls from listeners wherein they want to interact with their favourite jocks in person and the anniversary celebrations gives them the opportunity to do so. In decibels, these kinds of initiatives promise volumes," Sethi said.

Sethi concluded, "We at Radio City take great pride in our programming. Our innovative and entertaining content never ceases to get more converts. Across the city landscape covering a wide spectrum of age groups and interests there are programmes for everyone. We're celebrating our third anniversary with our listeners in mind. Right through the week, Mumbaikars can expect the best of music, celebrities & contests on Radio City 91FM."

Meanwhile, avid listeners of Radio City in Delhi stand to win brand new bikes. All they have to do is participate in the 'City Bajao Bike Le Jao' contest that kicked off on May 16 and will be on air till May 30. Radio City 91 FM has kept the contest open for 15 days exclusively for its Delhi listeners.

Said Jaideep Banerjee, Programming Head, Radio City Delhi, said, "We at Radio City focus on connecting with our listeners by playing well researched hit Hindi music coupled with high quality content and high energy Radio Jockeys. We feel that it is the right time to reward our dedicated listeners who have stuck to us for the past two years."

Based around sound effects from hit Hindi songs, the contest would run daily for 12 hours, from 8 am to 8 pm. In order to win a Yamaha Crux S, all that listeners need to do is identify the song from which the sound effect has been taken and send in their answers either through SMS on 7575 or call in on 55919191.

(With inputs from New Delhi Bureau)

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