Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio City turns seven

08-July-2008
Font Size   16
Radio City turns seven

Radio City celebrated its seventh birthday on July 3 with a slew with interactive activities. Stationed across 20 markets, Radio City also conducted the national ‘Radio City Annual Awards 2008 – City ka Sitara’ in recognition of excellence and outstanding contribution across functions. The initiative saw Radio City rewarding the efforts of its employees, who in their own way had contributed towards the FM player reaching the seven-year mark.

Speaking on the occasion, Apurva Purohit, CEO, Radio City, said, “Our melodious span over the last seven years has flourished with each step, leading to our robust presence across 20 cities in India.”

She added, “Commemorating our anniversary across markets, the Radio City family extends its gratitude to its listeners for their steadfast support and for making us their FM station of choice. It is the feedback and patronage that our listeners share, which inspires us to keep reinventing ourselves and maintain our competitive edge.”

Radio City Delhi hosted seven themed contests, while Radio City Jaipur hosted a special dinner for a few couples who were selected through the ‘Happy Anniversary Radio City 91.1’ contest.

The Lucknow station inaugurated the ‘Radio City Fan Mela’, an interactive platform reaching out to the FM stations listeners who have been tuning in for the last seven years.

The Surat station hosted a cake cutting ceremony for its listeners at its studio with the RJs and Mayor of Surat, Ranjeet Gilitwala. Radio City Nagpur hosted an exclusive movie screening for its listeners at Inox.

The Coimbatore station celebrated the anniversary by hosting the grand finale of the ongoing ‘911 Edhutu Vanga Panam Panama Allitu Ponga’ contest, where a lucky winner got the opportunity to go on air with the Radio City RJs.

Radio City Ahmednagar concluded the ‘911 in Your Life’ contest by sharing a ‘bumper prize’ with the winner, and launching a witty new pre-produced feature, ‘Watry Bol’.

Commenting on the anniversary celebrations over the years, Ashit Kukian, Executive Vice President & National Head – Sales, Radio City, said, “This year, our 7th Anniversary has been specially cherished since we have completed the launch of all our 20 stations and it has truly been a network celebration. So, be it an employee in Coimbatore or a listener in Ahmednagar, each and every one has been part of the ‘Whatte Fun’ 7th Anniversary celebrations.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by