Radio City, Radio Mirchi, BIG FM and Fever in close competition in week 44
According to data sourced from TAM subscribers, Week 44 of RAM data (Oct 26 to Nov1) witnessed close competition between Radio City, Radio Mirchi, BIG FM and Fever in four metros, Mumbai, Delhi, Kolkata and Bangalore.
In the 12+ years TG, BIG FM was at the No. 1 spot with a Share of 18.2%, followed by Radio City with a Share of 17.6%. and Radio Mirchi with 15.5% Share, while Fever was at No.4 spot with a Share of 13.3%. Air FM Gold was at the fifth spot with Share of 12.3%.
Interestingly within the 25+ TG, BIG FM retained the top spot with 19.2% Share, followed by Radio City with 18.2% Share.
Radio Mirchi was next with 15.9% Share. At No.4 was AIR FM Gold with 14.2% Share while the fifth spot was claimed by Fever with 10.8% Share.
12+ years TG saw Fever take the top spot with 19.7% Share. No. 2 spot went to Radio Mirchi with 14.5% Share. The third position went to AIR FM Gold with 14% Share. BIG FM was at No. 4 with 13.1% Share, while Radio City was at No. 5 spot with 12.7% Share.
Fever again captured the top spot in the 25+ years TG with a Share of 18.2%. The second spot belonged to AIR FM Gold with 18.1% Share and at No.3 was Radio Mirchi with a Share of 15%. BIG FM had a share of 14.1% while Radio City was at 11.5% Share.
In Kolkata the top spot in 12+ years TG was occupied by Radio Mirchi with 20.8% Share, followed by BIG FM with 16.7% Share. Oye was at No. 3 spot with 10.5% Share before Red FM with a Share of 10.4% Share. Aamar FM was at No. 5 with 9.7% Share.
In 25+ years TG also Radio Mirchi led with 21.4% Share. The second spot went to BIG FM with 17.9% Share. At the third position was Aamar FM with 11.1% Share. Fourth in ranking, Oye had a Share of 9.5%. The fifth spot went to Radio One with 9.2% Share.
Radio City led the pack in the 12+ years TG with a Share of 23.6%, followed by BIG FM with 20.9% Share. Radio Mirchi was at the third spot with 17.3% Share. Fever claimed the fourth position with 10.2% Share while AIR FM Vividh Bharati was at the fourth spot with 7.6% Share.
In the 25+ TG, Radio City led with a Share of 23.8%. BIG FM was next with 21.4% Share, followed by Radio Mirchi with 15.8% Share. AIR FM Vividh Bharati took the fourth spot with 10% Share and Fever followed with 9.4% Share.
AIR FM Vividh Bharati took the fourth spot with 10% Share and Fever followed with 9.4% Share.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Siddharth Dabhade says Criteoâs technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives
âDo What Moves Youâ campaign aims to shine a spotlight on the brandâs belief in the power of self-expression