Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio City drives in a melody wave in Mumbai with Bus No. 91.1

25-June-2008
Font Size   16
Radio City drives in a melody wave in Mumbai with Bus No. 91.1

No, Radio City has not taken to providing transport service, but has introduced a new programme initiative called Bus No. 91.1. The FM station aims to bring its listeners a ‘Whatte Fun’ musical ride on Bus No. 91.1 from 7-11 am on ‘Whatte Fun Mornings’, which would feature some of the nation’s best singers and popular celebrities.

The Bus No. 91.1 initiative follows the FM station’s brand message of ‘Baaki Shor Machaayein, Radio City Music Sunaaaye’.

Joining this melody wave on Radio City Mumbai’s Bus No. 91.1 is singer Sukhwinder Singh, who will don the role of an RJ. Listeners can tune in to RJ Sukhwinder Singh in a tête-à-tête with his close friends and musical colleagues on-air. These musical celebrities would include the likes of ghazal maestro Jagjit Singh, music director Salim (of Salim-Suleiman fame), lyricist Sameer and singer Sunidhi Chauhan.

Commenting on Bus No. 91.1, Rana Barua, Executive Vice President and National Head – Programming and Marketing, Radio City, said, “This new feature brings listeners refreshingly upbeat content and presents their favourite musical stars as never known before. We have several such initiatives set to roll and this is only the first in the series to own the melody music platform.”

According to the FM player, a sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming allowed Radio City to deliver a unique listening experience and be an integral part of the lives of listeners.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)