Top Story


Home >> Media - Radio >> Article

Radio City celebrates ‘Changing Delhi’ with new campaign

Font Size   16
Radio City celebrates ‘Changing Delhi’ with new campaign

Close on the heels of its ‘City ban gaya behtar’ avatar, Radio City Delhi has embarked on its ‘Celebrating Changing Delhi’ campaign in association with Telemission Media Pvt Ltd. Starting August 18, the month-long campaign will be rolled out across the Capital with a 360-degree communication initiative comprising on-air elements, contests, disruptive ground and ambient outdoor support. It is learnt that the FM station is investing a huge amount in this marketing initiative.

Supported by the Delhi Government and several other government and non-government organisations, Radio City’s 'Celebrating Changing Delhi' revolves around the four key pillars instrumental in changing the face of Delhi today - infrastructure, entertainment, youth and lifestyle.

Speaking on the initiative, Apurva Purohit, CEO, Radio City, said, "Delhi city is changing and Radio City, too, has changed to reflect the very energy and life-force of the Capital. Our 'Celebrate Changing Delhi' initiative is a fitting tribute to all those who have toiled over the years to present Delhi the quality of life it enjoys today. Whether it is the outstanding infrastructural accomplishments, the mushrooming of world-class entertainment centres or the boundless shopping and culinary options, Delhi is the place to be in. Teaming up with Delhi Government and citizens alike allows us as an FM station to truly converge in celebration of everything that is good about Delhi.”

Purohit was all praise for Delhi Chief Minister Sheila Dixit and various authorities for supporting the initiative.

For each week beginning August 18, Radio City will devote all its attention to celebrating one aspect of Delhi’s infrastructure, roads and transport system, lifestyle and entertainment options, or trendy youth hangouts. All through the month, the FM station will address current, fun topics capturing the buzz of the city. Radio City will bring all of Delhi together as the air-waves will be abuzz with calls and opinions from Delhi's listeners on what they love about Delhi and how it is changing for the better.

Also read:

Radio City Delhi ups its entertainment punch with ‘City Ban Gaya Behtar’


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.