Home >> Media-Radio >> Article

Overview 2008: Tough fight for top slot amongst FM players in Mumbai

29-December-2008
Font Size   16
Overview 2008: Tough fight for top slot amongst FM players in Mumbai

It’s been little over a year since Radio Audience Measurement (RAM) was introduced. And in this one year, RAM has thrown up quite a few surprises in the radio industry. With the year coming to an end, exchange4media takes a look at RAM reports for the entire year starting with the Mumbai market.

An overview of the year for the Mumbai market for All people 12 plus, all place of listening from weeks 1 to 49 shows that Red FM, which has been a dominant player in this market for a significant time, had a tumultuous ride in 2008. Radio City has been its toughest rival this year. With Big FM, too, competing hard to stay ahead of the curve, the race for the top slot in Mumbai has become tougher.

Though Red FM has remained on top for a longer period in 2008, its dominance has been constantly challenged by Radio City and the gap between their market share has narrowed considerably. Week 44 onwards to the current week 49 show some consistency in Radio City’s ratings, where the FM station has managed to get an edge over Red FM.

Red FM was at its highest from week 1 itself with a market share of 25 per cent. However, it has ended the current week 49 with a 17 per cent market share. Radio City, which commenced the week with a 14 per cent share, ended week 49 with 18 per cent of the market share, while Big FM ended the week with 16 per cent of the market share. Nevertheless, week 49 ended with no clear winner.

Radio Mirchi ended week 49 with a 15 per cent market share. The FM station had reached its peak of 16 per cent share on week 3. After giving the private FM player some tough fight over the year, Government-owned AIR FM2 - Gold ended with 11 per cent market share.

Radio One’s market share stood at 6 per cent. The FM station was at its peak on Week 2 with 11 per cent, followed by Fever FM with a 5 per cent share. The other cluster of the Mumbai market include AIR FM1- Rainbow, which has gained a substantial share since week 40, but ended week 49 with 5 per cent share. Meow FM, Vividh Bharati and Akashvani are also included in this cluster.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey