Top Story


Home >> Media - Radio >> Article

No ambush mktg during T20 World Cup: ICC

Font Size   16
No ambush mktg during T20 World Cup: ICC

The International Cricket Council (ICC) has stepped in to prevent radio stations and brands from resorting to ambush marketing during the ICC World Twenty 20 tournament, to be played in Sri Lanka from September 18 to October 7, 2012.

In an official communication sent by ICC to the Association of Radio Operators for India (AROI), it stated: ‘The exclusive rights holders for radio/ audio stream services across all mediums, including the Internet, in India are Big FM and AIR.’

Another point in the statement reads, ‘Other than International Management Group (IMG) and its licensees, Big FM and AIR, no entity operating or making available radio/ audio stream services is entitled to use ICC names, ICC marks and ICC proprietary content, claim official association or commercially associate in any other way, either expressly or impliedly, including through marketing promotions, contests, advertising, score updates or other commercial activity (including by monetising any of the ICC Proprietary Content), with the ICC or the ICC World Twenty20 Sri Lanka 2012.’

It further states that legal recourse could be taken of AROI member agencies fail to adhere to the stipulations laid down by the governing body.

The biggest rider is that member agencies AROI cannot undertake any unlicensed commercial exploitation or selective commercialisation of ICC proprietary content through third party sponsorship and presentation of the same.

Lauding the initiatives taken by ICC, Tarun Katial, CEO, Reliance Broadcast Network, which owns Big FM, said, “In an extremely encouraging move, ICC has decided to come down on anyone misusing content to offer packages to advertisers. As radio partners, we look forward to offer consumers the best possible entertainment package with exclusive and highly engaging content, while offering marketers an approved and ethical platform by which they can reach out to their audiences.”

Big FM is all set to roll out some highly engaging entertainment during the course of the ICC World Twenty 20 tournament. As official radio partner, Big FM will deliver content with high audience engagement, bringing immense value to the brands and advertisers who have associated with the radio station.

Tags International Cricket Council ICC World T-20 AIR Tarun Katial

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3