Top Story

e4m_logo.png

Home >> Media - Radio >> Article

My FM promotes gender sensitisation via UNFPA-Laadli Media Awards; lets kids have their say too

26-April-2008
Font Size   16
My FM promotes gender sensitisation via UNFPA-Laadli Media Awards; lets kids have their say too

My FM has been actively supporting the cause of gender sensitisation and giving kids a platform to showcase their talent in two diverse initiatives.

My FM is supporting the UNFPA-Laadli Media Awards, which are based on a gender sensitisation project called Laadli. These awards would be given to select mediapersons at a ceremony on April 26 at Chandigarh.

Harrish M Bhatia, Business Head, My FM, said, “We are happy to embark on a campaign for the Laadli Awards and promote gender sensitisation through our strong network across seven states and 17 stations. Such initiatives help in making listeners aware of the pressing need to end gender discrimination in all forms. We want to offer listeners more and more in terms of great music and bits of valuable information that can enlighten them about important social issues.”

The campaign is being promoted across 17 My FM stations in Chandigarh, Chhattisgarh and Madhya Pradesh. The FM player is also conducted contests related to theme of gender, girl child and women.

Thirty-one winners have been chosen for the Laadli Awards this year from the electronic and print media.

My FM has not forgotten about its young audience as well. It is airing a show, ‘My Ka Laal’, on Sundays, which provides schoolchildren with a platform to express their views and be an RJ for a day. The show is currently on air in Chandigarh and Ahmedabad.

The FM station has been holding competition between schools to choose the child RJs, who are then trained by the My FM team on various aspect of radio handling.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular