My FM has come up with a new mobile app, My Mobile, for android users. The app was made available from April 7.
My Mobile app has integrated features designed keeping the brand engagement in mind. With the feature My Alarm, users will be able to set an alarm or a show reminder along with My FM tones instead of default handset tones. My Connect will allow users to go to social media platforms such as Facebook, YouTube or My FM website instantly to view, comment or participate in any discussions or contests.
Commenting on the promotional plans for the app, Harrish Bhatia, CEO, My FM said, “We are targeting, both customers and consumers through radio, press ads, online and PR. We are providing FM listeners an enriching brand engagement on the mobile platform.”
This app also includes other features such as My Message where one can send a song request or contest participation SMS to My FM and My Download where end users can download My FM tones as their mobile ringtones. In addition, one could also get regular updates such as station promotion, show info, etc. with the ticker feature.
With the launch of this app, My FM is expecting a very good response. “With an increase in consumption of FM radio on mobile handsets, this application seamlessly fits into listeners’ life, enhancing their overall brand experience,” added Bhatia.
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