Top Story


Home >> Media - Radio >> Article

My favourite RJ: Hrishi K

Font Size   16
My favourite RJ: Hrishi K

Radio being a mobile medium, the major role of an RJ is to be a companion to listeners, somebody who the listeners converse with everyday.

Thakur Upendra Singh, Co-Founder and Director, Origin Beanstalk Creative Consultants shared that his favourite is Hrishi K from Radio One, for the RJ manages to communicate with him in a manner that no one can.

Hrishi K has been a part of various radio stations including Worldspace Satellite Radio, Radio Mirchi and Win FM. He is known for his style of speaking and his playlist.

exchange4media chats with Singh to find out more about his favourite. Excerpts:
Who is your favourite RJ?
The RJ I like to listen to is Hrishi K from Radio One.  

What do you like about him?
Hrishi K has the ability to connect. He communicates really well and speaks to his audience. He is someone with who you travel and you can relate with. Hrishi comes across as a very talented person.

When do you tune in to radio the most?
I tune into radio the most while travelling, which is almost one and a half hour everyday.

With increasing commercial pressure, do you think RJs are able to keep their content objective?
It depends on the radio channel. I listen to Radio One because it is engaging. Advertisers should know how to use the radio medium, audience, ambience and mindset of the listeners. If advertisers keep all this in mind and create content, RJs can add to it and weave it.

From the advertising and media industry, which personality do you think could make a marvellous RJ?
I feel Vir Das can make a good RJ because he can create great original customised content.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial