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Mirchi KAAN Awards is back; over 450 entries expected this year

30-March-2006
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Mirchi KAAN Awards is back; over 450 entries expected this year

Following an overwhelming response for the Mirchi KAAN Awards in the first and the second years, Radio Mirchi is back with the third edition of Mirchi KAAN Awards, entries for which are open till April 7, 2006. Work aired for the first time between January 2005 and February 28, 2006 are eligible for the Awards.

Radio Mirchi has already received a phenomenal response for the third Mirchi KAAN Awards from advertising agencies and corporate houses and is expecting over 450 entries this year vis-à-vis the 350 received last year. The entries are judged by a broad segment of industry professionals who preside over a section of awards at the International Advertising Festival at Cannes.

Realising the importance of advertising in the radio industry, Cannes has introducing the radio advertising category in their Advertising Festival.

The Mirchi KAAN Awards night is scheduled to be a glittering affair that will be held in Mumbai in early May 2006. Spread across 20 different categories, the winners are presented Gold, Silver and Bronze awards based on their creativity.

Work that falls under the Outstanding Category will be eligible for the Crystal Award, which will be awarded to the ‘Agency of the Year’. Radio Mirchi will sponsor two radio creative writers below the age of 30 to the Cannes Advertising Festival. Radio Mirchi will also refund the entry fees of the radio spots winning Gold at the KAAN Awards, provided the entry has already made its way to Cannes 2006.

Sharing his thoughts on the initiative, Prashant Panday, Deputy CEO, Entertainment Network (India) Ltd (ENIL), said, “Category building is an important aspect of radio advertising. With a visible lack of any awards instituted to laud excellence in radio advertising, we decided to institute these awards two years back. Our objective is to provide a forum through which the advertising industry can showcase its creativity, reward individual accomplishment, and set new standards against which future advertising will be judged.”

The jury for this prestigious event comprises advertising stalwarts and top-notch names in the business, including Abhijeet Choudhary, Agnello Dias, Elsie Nanjie, Gangadharan Menon, K S Chakravarthy, K V Sridhar, Mohammed Khan, Piyush Pandey, Prahlad Kakkar, Prasoon Joshi, R Balakrishnan, Rajat Dholakia, Ram Madhvani, Ram Sampath, Ravi Deshpande and Rekha Nigam.

The award categories comprise foods, beverages, toiletries and household care, business products and services, health and cosmetic care, clothing, footwear and accessories, consumer durables, home décor and leisure, automotive and accessories, services for the household sector, sports, entertainment, travel and leisure, media, public service/charity – fund raising, retail outlets, fast-food stores, restaurants and unreleased works in the single/campaign entries. Moreover, there are special awards for the Most Outstanding Voice of the Year, Radio Writer of the Year, Excellence in Production and Client of the Year.

Some of the winners of last year included McCann Erickson (Agency of the Year), Leo Burnett, Lowe, RMG David and Rediffusion.

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