Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Look out! There is a car in your radio

13-September-2005
Font Size   16
Look out! There is a car in your radio

After the overwhelming success of ‘City Bajao, Bike Le Jao’ contest, Radio City is back with a bigger prize this time with the ‘City Bajao, Car Le Jao’ contest. The contest, which started on September 11, will be on till September 18 and will run daily between 8 am and 10 pm.

The FM channel has woven its contest around hit Hindi songs, wherein a new song will be played everyday. All that listeners need to do in order to win a brand new Maruti 800 car is to simply identify the actor or actress on whom the song has been picturised and send in their answers through SMS to 7575 or call 55919191.

One winner would be picked up at the end of each day through a computer programme, whose name would be announced on air the next day.

Elaborating on the reason for coming up with the contest, Jaideep Banerjee, Programming Head, Radio City 91FM, Delhi, said, “The ‘City Bajao, Bike Le Jao’ contest had created a sensation in the history of Indian radio broadcasting. The response that we received showed the potential radio had to connect with its listeners. It was overwhelming to receive more than 50 lakh SMSs for the contest in a period of just 15 days. Keeping this in mind, we have designed our contest ‘City Bajao, Car Le Jao’, which will give our listeners an opportunity of a lifetime to win their dream car by answering a simple question.”

Asked on the reason for restricting the contest to only seven days, unlike the ‘City Bajao, Bike Le Jao’ contest, which had stretched on for 15 days, Banerjee, said, “We wanted to make the promotion more compact and, therefore, build up the huge excitement during the seven days the activity is on.”

“Radio has become an interactive medium where listeners welcome us into their lives and dreams. This promotion is our opportunity to help make a few of those dreams come true,” he added.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular