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IRS 2010 Q1: Top five radio stations see decline in listener base in Bangalore

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IRS 2010 Q1: Top five radio stations see decline in listener base in Bangalore

As per the IRS 2010 Q1 data, while Big FM, Radio City and Radio Mirchi have emerged as the top radio stations in Bangalore, it is Radio Indigo, the English radio station, that has impressed the most with a whopping 75 per cent increase in its listener base. However, the top five radio stations in Bangalore have witnessed a decline in listenership.

Big FM has topped the charts with a listenership of 1,043,000 in 2010 Q1 as compared to 2009 R2 where its numbers were at 1,083,000 which means it has seen a 3.69 per cent decline. Radio City is the number two station in Bangalore with 974,000 which is a 6.33% decline from 1,011,000; its listener base in R2.

Radio Mirchi’s listener base declined by 4.62% as its audience dropped from 909,000 in 2009 R2 to 867,000 in 2010 Q1. Similarly, Red FM’s audience base dropped from 698,000 to 664,000 which means that there has been a drop of 4.87%. AIR FM Rainbow has seen a drop of 11.31% as its audience base dropped from 628,000 in R2 to 557,000.

Radio One follows them at the sixth position and it has experienced a 4.67% growth as its listener base increased from 300,000 in R2 to 314,000 in Q1. Similarly, Fever FM which follows next has also seen growth of 4.47 per cent in its listenership which has moved from 246,000 in R2 to 257,000 in Q1.

State owned Vividh Bharati’s listenership declined from 200,000 to 175,000 which means it witnessed a 12.50% drop. The number ten radio station, Radio Indigo has seen a whopping 75% growth in its market share as its listenership increased from 60,000 in R2 to 105,000 in this round.

Similarly, AIR FM’s audience increased by 21.82% and the listeners increased from 55,000 to 67,000. AIR FM Gold, on the other hand, lost out on 9.09% of its audience as the number of listeners decreased from 66,000 to 60,000.

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