Top Story

Home >> Media-Radio >> Article

I&B Ministry extends new dates for FM radio auction for fourth time in a row

02-January-2008
Font Size   16
I&B Ministry extends new dates for FM radio auction for fourth time in a row

The Ministry of Information and Broadcasting has postponed the FM radio auctions for the fourth time in a row. The Ministry has now intimated January 14 and January 24, 2008 as the new dates for auction instead of December 29, 2007 and January 10, 2008, which were the earlier dates.

Sources said that their applications were rejected on technical grounds and now the Ministry might take a re-look at some of the rejected applicants so as to give them a chance to participate in the bidding, especially after the High Court directive in the Radio Today case.

The omissions in the current list of bidders include existing radio operators, Radio City and Radio Today. With the Phase III policies to be announced shortly, many operators feel that these bidding should be postponed to Phase III because then the policy would be clear, there would be a level playing field and the Government would get more revenue.

The bidding among the 27 shortlisted private FM radio companies was originally scheduled for November 12 and November 26, 2007, but was cancelled just five days before the bidding. The bidding process requires eligible companies to quote three amounts for every vacant station (license) in the form of bank drafts. The highest financial bid will win the frequency. An initial payment of 50 per cent of the bid amount has to be made at the time of receiving the letter of intent soon after the bidding.

A majority of these stations had remained vacant after last year’s bidding for 337 FM stations, out of which licenses were awarded for 266. The Ministry generated revenue of Rs 1,537 crore by awarding these licenses to over 30 companies for about Rs 5.7 crore per station. The present bidding might get less revenue as some existing players are not being allowed to bid.

The battle for key vacant stations is expected between Reliance, Unicom (Big 92.7 FM), Entertainment Network India Ltd (Radio Mirchi), South Asia FM (Sun TV), and regional players such as Rajasthan Patrika, Ananda Offset Private, Shri Puran Multimedia (Dainik Jagran) and Synergy Media Entertainment (Dainik Bhaskar Group).

It may be noted that most of the big players can’t bid for more than 15 per cent of the channels as they have exhausted their quota in the earlier bids.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space