Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Hello FM to float its ad agency for radio commercial production

01-June-2007
Font Size   16
Hello FM to float its ad agency for radio commercial production

Hello FM is gearing up to float its own advertising agency. The yet-to-be named advertising agency would utilize the talents and resources available and specialize in radio commercial production.

Confirming the development, Rajeev Nambiar, CEO, Hello FM, said, “Hello FM is Malar Publication’s first foray outside print medium and this initiative has brought together talents and resources from advertising, public relations, media selling, audio visual production, etc. Hello FM is a congregation of great talents and we would use these talents and create a division which would take care of brand promotion.”

One of the strategies for quantum growth of Hello FM was to expand the horizon and look beyond radio. Hello FM’s advertising agency would partner with some national advertising agency for radio commercial production besides taking care of brand promotion, Nambiar added.

Hello FM’s VP-Sales, Shankar B, said Hello FM has always been doing promotional brand activity. On the day of Hello FM’s launch, the station distributed gold coins to its listeners every minute for a continuous 17 hours. Apart from this, the station has promoted the Whirlpool Fusion refrigerator. The station also organized a Platinum event on radio wherein VBJ Jeweller gave away ornaments as prizes. In another campaign, Hello FM promoted Tender Coconut, packaged tender coconut water marketed by the Kerala government.

"Since the day the station was launched, we have initiated various brand promotional activities. With the success rate being so high, brands have high faith on us. Our on-air and on-ground activities have fetched around 15-20 per cent profit, which I think is a good figure since we are very new in the field," Shankar said.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients