Top Story


Home >> Media - Radio >> Article

FM stations out to Mumbaikars’ rescue during monsoon

Font Size   16
FM stations out to Mumbaikars’ rescue during monsoon

Memories of the July 26, 2005 deluge in Mumbai are still fresh. With Mumbai once again in the grip of monsoon, this year, FM stations have stepped in to ease the woes of Mumbaikars in various ways – be it through airing weather forecasts, or highlighting civic issues or even arranging for transportation during heavy spells of rains.

Fever FM has launched the Fever 104 helpline, where listeners can air their grievances regarding civic issues, which the stations would follow up with the concerned authority. Alok Singh, Station Head, Fever FM Mumbai, said, “We are also planning to reach out to different residential colonies and housing societies, especially those that were most badly affected last year, and help the residents prepare better for monsoons this year.”

My FM is providing listeners with weather-related information as also information regarding water-logged areas in the city. The station is also airing tips to maintain hygiene during the monsoon. On a jolly side, My FM is organising ‘rain dances’ for the listeners.

Speaking on the campaign, Harrish Bhatia, COO, My FM, said, “Duration of the campaign will be seasonal and will last throughout the monsoons. It is an in-house promotion and part of our ongoing content change policy to match the mood map.”

Going a step ahead, Red FM, is conducting an on-air vote wherein listeners can vote for their areas. The area getting the highest number of votes would receive a special Red FM boat. The boat would be handed over to the civic authority in charge of that particular area for rescue operations during the monsoons. The station is also providing life jackets and monsoon survival kits along with the boat. Red FM has also offered pick up and drop its listeners to and fro from their destinations in their Qualis vehicle.

Commenting on the initiative, Anuj Singh, National Marketing Head and Station Head (Mumbai), Red FM, said, “After receiving tremendous response and appreciation for our efforts during the July 26, 2005 floods and having experienced the same difficulties year after year as citizens ourselves, we decided to go all out this year through our extensive initiatives during the monsoons. With our activities, we hope to highlight the plight of Mumbaikars during monsoons and sensitise the authorities towards their needs.”

Raj Gopal Iyer, Station Head – West, Radio One , said, “We will soon have traffic updates in the country that would help people who are travelling avoid getting stuck in rains and or flood-like situations. This would be be supported by great technology behind it.”

He further said, “We have some very exciting contests lined up and a large promotional campaign. The winners could win some cool prizes during this monsoon.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube