Top Story

e4m_logo.png

Home >> Media - Radio >> Article

FM stations in Orissa celebrate Rath Yatra

17-July-2007
Font Size   16
FM stations in Orissa celebrate Rath Yatra

The famous Jagannath Rath Yatra commenced in Puri from July 16. And this time, along with the usual television and Web coverage, FM stations in Bhubaneshwar are also celebrating the nine-day festival with a wide variety of programmes.

Radio Choklate 104 FM aired non-stop devotional songs and sermons from 6 am to 6 pm, apart from some special programmes on the first day of the Rath Yatra. The FM station will also gave live updates from Puri, Iskon temple, Bhubaneshwar and Cuttack throughout the festival, besides featuring the first ever exclusive interview with the Maharaja of Puri.

Monica Nayyar Patnaik, Director, Radio Choklate 104 FM, said, “FM per say is local in flavour and it is necessary to have programming related to local fervour. We are proud to have this special programming for Orissa’s most important festival, the Ratha Yatra.”

Meanwhile, Big 92.7 FM began special Rath Yatra related programmes a week before the festival began. The station had local celebrities narrating legends and folklore associated with Lord Jaganath and his temple in Puri. Songs from the latest mythological flick ‘Jai Jaganath’ are being aired throughout the day.

Moreover, special messages from the head priest of the Puri temple and the temple administrators are also being aired. Big 92.7 FM had organised a number of on-ground activities in the build-up to the Rath Yatra. A contest was organised to select ‘Rath captains’, who would update listeners on the movement of the various Raths moving in the city.

Sandeep Jena, Station Head, Big 92.7 FM Bhubaneshwar, said, “Big 92.7 FM would be the first private FM station to cover the proceedings from Puri and give an almost a live feel to its listeners.”

Meanwhile, other FM players, too, are ready with their programme mix for Orissa’s most important festival.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients