Top Story

e4m_logo.png

Home >> Media - Radio >> Article

FM radio losing sheen due to lack of content diversity: FICCI Radio Forum

24-December-2007
Font Size   16
FM radio losing sheen due to lack of content diversity: FICCI Radio Forum

Taking stock of the FM radio scene in the country, the FICCI Radio Forum has noted that lack of diversity in content in FM channels is leading to disenchantment among listeners. In a memorandum to the Ministry of Information and Broadcasting, the Forum has pointed out that while the radio industry has witnessed rapid growth in terms of advertising revenues and funds generated for the Government, there has not been significant growth in listenership numbers.

The Forum stated that the current content of various FM channels was focussed on Bollywood-centric music and bereft of other forms of entertainment and news and current affairs programmes. The Forum added that this was evident from the fact that while the number of FM radio channels had grown from 10 to more than 200, the penetration of radio – number of listeners as a percentage of the population – had only risen from 45 per cent to 53 per cent. This trend might stump the growth of the radio industry, which had being experiencing a CAGR of 28 per cent, warned the FICCI Radio Forum.

“An 8 per cent rise is definitely not commensurate with the large increase in the number of radio stations. In order to create a larger audience base for FM radio, diversity in content has to be significantly higher than at present. With appropriate policies, the reach of the medium can be much larger than TV, especially given the fact that it is a free-to-air medium unlike television, cable, or other services that demand subscription charges,” the Forum pointed out.

The FICCI Radio Forum also urged the Government to address some issues that it considered critical to maintain a high and sustainable growth of the radio industry. These issues include the need to release additional frequencies in all markets; allow broadcasters to operate multiple frequencies in the same city; tradability of licenses; automatic renewal of licenses at the end of the initial term of the license; news and current affairs in radio programming; facilitate resolution of music royalties issue; absence of level playing field – satellite radio and FM radio; and, raise the FDI ceiling for radio broadcasting.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular