Ball has been set rolling for the third phase of FM expansion in India. A PTI report states that the Group of Ministers (GoM) on FM Phase III rollout at a meeting on January 19, 2011, decided against the conventional open auction model and instead chose the e-auction method.
The main features of the FM Phase III policy are:
1. License period extended from the current 10 years to 15 years
2. Limited news allowed
3. Current affairs and sports allowed
4. Networking across all stations allowed
5. Lowering of Prasar Bharti rentals/ CTI costs
The third phase of FM expansion is expected to allow 700 more FM stations in the country, specifically in smaller cities and towns. There are over 200 FM stations currently in operation in the country.
Meanwhile, the Ministry of Information and Broadcasting (MIB) has stressed on encouraging community radio service. It may be recalled that in August 2010, MIB had launched online application system for community radio stations.
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
The campaign establishes an emotional connect with JSW Cementâ€™s eco-friendly cement promising longevity and durability of a home
Your weekly news roundup, a summary of some of the stories to keep an eye on
According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament