Home >> Media-Radio >> Article

Fever FM sends out the war cry for IPL’s Delhi Dare Devils

18-April-2008
Font Size   16
Fever FM sends out the war cry for IPL’s Delhi Dare Devils

The DLF IPL battle begins from April 18. And even as the teams gear up for the Tournament, their various media partners are busy creating the right noise to drum up fan support. Fever FM has embarked on the ‘Dare Devil Deewangi’ campaign for Team Delhi and has lined up several interactive initiatives for the Delhi Dare Devil fans.

As part of the ‘Dare Devil Deewangi’ umbrella campaign, Fever FM has initiatives like ‘Dare Devil Ki Lalkaar’, ‘Captain’s Knock’, Dare to Win’, and ‘Junior Dare Devils’.

Commenting on these initiatives, Neeraj Chaturvedi, Station Head, Fever FM, said, “Our aim is to support Delhi’s own team by Delhi’s own FM station. Fever FM is one of Delhi’s most popular FM stations. The kind of ideas and content we offer makes us one of the preferred choices for GMR’s Delhi Dare Devil team.”

The ‘Dare Devil Ki Lalkaar’ initiative was carried out from April 7-14, wherein listeners were invited to send in a ‘war cry’ (Lalkaar) that Dare Devil fans would chant during the matches to boost the team’s spirit. The winner got two tickets to all the home matches. Incidently, the winning war cry was: ‘Dilli ne lalkaara hai, IPL hamara hai’.

‘Captain’s Knock’, which culminates on April 18, began on April 14. On these four days, different players of the Dare Devil team visited households in Delhi, chosen randomly from those who had called up the Fever FM station to register. Day one saw Glen McGrath and Daniel Vettori knock on a door much to the surprise of the family. The visit became an impromptu celebration not just for the household but the entire neighbourhood as well. The two players gave various Dare Devil merchandise to the family they visited apart from tickets to the opening match. The entire visit was covered live by the FM station.

On subsequent days players like Gautam Gambhir, Dinesh Kathik, Shikhar Dhawan, Mithun Manhas, Delhi team captain Virendra Sehwag and bowling coach Dennis Lillee visited different households all over Delhi.

Said Chaturvedi, “We received tremendous response from the people for the Captain’s Knock initiative. Wherever the players visited, people were playing Fever FM at home.”

‘Dare to Win’ contest will be held between April 21 and 24. Listeners can call in to register for this contest. They would be asked questions and for every correct answer they would get a Dare Devil merchandise, however, a wrong answer would result in them losing this merchandise. The initiative also aims to give listeners ‘money can’t buy’ access like tickets to match practice sessions, or maybe autographed bats or other player paraphernalia.

The last initiative is meant for kids in the 8-12 age group, called ‘Junior Dare Devils’. Eleven kids would be chosen randomly among those who register with Fever FM, who would then lead the Dare Devil players to the field.

These apart, Fever FM also has content segments and programme capsules such as Dare Devil Dil Se capsule, revolving around the DLF IPL Tournament. There would be comments by Lillee, match updates, plus lucky listeners can wish the Dare Devil captain Sehwag personally and have the whole interaction aired on the FM station.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.