Top Story

Home >> Media-Radio >> Article

ERAA 2010: Delhi entries impress Jury members

29-September-2010
Font Size   16
ERAA 2010: Delhi entries impress Jury members

After the Mumbai round, the eminent Jury members of the inaugural exchange4media Radio Advertising Awards (ERAA) got together in Delhi on September 28, 2010, to evaluate the entries received from the cross-section of the industry for various categories of awards. The evaluation of received entries was based upon the creativity of conception, the quality of the execution, and the achievement of the stated objective. The Award ceremony will be held in Mumbai on October 7, 2010.

The distinguish Jury members include Lynn de Souza, Chairman and CEO, Lintas Media Group; KV Sridhar, NCD, Leo Burnett; Agnello Dias, Co-Founder and CCO, Taproot India; Anupam Vasudev, EVP, Marketing and Communications, STAR India Pvt Ltd; Piyush Mishra, Actor, Music Director, Lyricist & Writer; Anup Jain, Head, Marketing, Pizza Hut; Sidharth Rao, Founder and CEO, Webchutney; Gopinath Menon, Strategic Media Consultant; Titus Upputuru, ECD, Saatchi & Saatchi; Harish Bhimani, well-known voiceover talent and voice actor; Vinay Bhatia, VP, Marketing and Loyalty, Shoppers Stop; Nitin Mathur, Senior Director, Marketing, Yahoo India; Rameet Arora, Senior Director, Marketing, McDonalds; Loveleen Tandan, Film Director; Actor Purab Kohli, and Yuri, RJ and Actor.

Entries have been received from a cross-section of the industry – Big FM, Radio Mirchi, Red FM, Radio City, Radio One, Fever FM, Radio Mango, Club FM and Hello FM (among FM stations); in the creative category, entries have been received from O&M, DraftFCB Ulka, Leo Burnett, Crayons, McCann, Mudra and Orchard.

Entries have been received from media agencies such as Maxus, Lintas Media Group, MPG, Mindshare, GroupM, MEC Global and Zenith Optimedia. Clients who have sent in their entries so far include STAR, SAB TV, Vodafone, Marico, Pizza Hut, SpiceJet, Future Group, Jeevan Saathi, and ICICI Bank, among many others.

The inaugural ERAA will have 22 categories, which have been divided into four broad categories – media, creative, broadcaster and excellence awards.

The media category includes Best Brand Integration on Radio – Corporate/ Retail, Best Radio Media Innovation – Corporate/ Retail, Best Unique Use of Multiple Stations, Best Use of Radio in a Media Plan – Corporate/ Retail, Best Use of Radio in a Media Plan – Retail, Best On Ground Activation for a Client – Corporate, Best On Ground Activation for a Client – Retail.The creative category includes Best Radio Creative – Telecom Services/ Retail, Best Radio Creative – Media (all media and related products and services)/ products, Best Radio Creative – Services (excluding telecom, retail and media), and Best Use of Craft in Radio.

The broadcaster category includes Best CSR Initiative and Best Client Sponsored on Ground Activation done by a Radio station for self. In the Excellence Awards category there are the Radio Media Agency of the Year, Campaign of the Year – Corporate, and Campaign of the year – Retail, Radio Advertiser of the Year.

The exchange4media Radio Advertising Awards (ERAA) have been established to recognise work done in the field of radio advertising in the period July 2009 to June 2010.

Expert jurors will ensure that the exchange4media Radio Advertising Awards have integrity. The exchange4media Group team is not participating in the jury process.

Also read:

ERAA 2010: Jury meets in Delhi today after excellent response in Mumbai

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.