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Diwali dhamaka high on the agenda of radio players

08-November-2007
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Diwali dhamaka high on the agenda of radio players

Radio players across the country have lined up special programmes and contests for this year’s Diwali on November 9. All radio stations have scheduled their special initiatives for the festival as well as for the days preceding it.

Big FM has tied up with ICICI Bank Credit Card, and planned a Maximum Celebration – Sabse BIG Diwali, which will give discounts ranging from 9.27 per cent to 92.7 per cent on various product categories ranging from FMCGs, automobiles, consumer durables, gadgets, furnishings, jewellery and fashion wear, among others. The discounts, in the form of mCoupons and vouchers, shall be given out to winners of on-air sound games to be played from 7 am-9 pm, that have been on air since Dussehra on October 21, and will go on till November 9. While 100 listeners will get a chance to win discounts from 9.27 per cent onwards on the morning show ‘The Big Chai’, one lucky winner will win the jackpot discount of 92.7 per cent. Big FM stations across Mumbai, Delhi, Bangalore, Chennai and Surat have hosted ‘Big Diwali Parties’ at various old age homes to celebrate Diwali with senior citizens. The station is also doing the ‘No Cracker Signature Campaign’ from November 6-8, requesting citizens to sign graffiti against crackers.

Radio Mirchi has lined up a contest based on the ongoing India-Pakistan matches. An interview with Kareena Kapoor is also lined up on the station. Radio Mirchi and I-Mint have tied up for a contest called ‘Iss Diwali Radio pe TV dekho’. On Diwali day, Mirchi will have the theme ‘Iss Diwali phatakhe nahi, patake batao’. The station has planned a cracker exchange programme as OB Jockeys give away gifts and diyas to people who celebrate pollution-free Diwali.

Red FM has decided to gift a car along with a host of hourly gifts such as gold coins, among others, with the activity ‘Gaddi Bula Rahi Hai’. Listeners have to tune in to the station and be alert of the typical car sounds, and then SMS ‘Red Car’ to 58558 within five minutes of hearing that sound.

Radio City in Hyderabad has launched a community mobilisation initiative ‘Diwali for Peace’ celebrating peace and harmony. On November 8 from 6.30 pm onwards at Tank Bund on the banks of Hussain Sagar lake, listeners and a Radio City team will form a human chain and light candles. The station has a campaign ‘Diwali se Baaldivas Tak’ from November 6-14, to celebrate the festival of lights as well as Children’s Day. November 6 onwards, listeners are invited to the Radio City studio to drop their Diwali gifts meant for Shri Mahajan Anaath Baalashram, an NGO that works with lesser-privileged children. On November 14, RJs from the station will visit the NGO to present the collected goodies to the children and spend the day with them.

My FM has started a series of on-air and on-ground activities and contests to celebrate Diwali. A simple Q&A contest ‘My FM My LCD’ allows listeners to win gifts by sending answers to questions pertaining to products advertised on the station. My FM has also given a complete makeover to the homes of three lucky families, following a contest. The channel aired live updates during the painting of the homes, and also the reactions of the families once their homes were ready. A public service campaign initiated by the FM player has urged its listeners to keep their cities clean. The station is also giving away gym memberships to its listeners, and has also lined up special programming initiatives like celebrity interviews and Bollywood contests.

Radio Dhamaal has organised game shows and other special programmes like ‘Dhamaal Diwali Dhamaaka’ and others, across all its stations. Starting from November 5, the entire programming of the station will have the elements and feel of the festival of lights.

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