Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Dhamaal 24 joins the reality brigade with ‘BSNL Dhamaal Ke Sitaarey’

27-August-2008
Font Size   16
Dhamaal 24 joins the reality brigade with ‘BSNL Dhamaal Ke Sitaarey’

TV channels have been doing a lot of song and dance about its reality shows, but radio has been relatively quiet on this front. Dhamaal 24, the FM radio brand of BAG Films & Media Ltd, aims to change that with its first ever radio reality show on a national level, ‘BSNL Dhamaal Ke Sitaarey’.

The show hunts for potential singers of tomorrow. BSNL has the naming rights for the show. The registration on the show commenced on July 21, 2008 and will conclude on September 9, 2008.

‘BSNL Dhamaal Ke Sitaarey’ has been inviting participation from nine cities – Hissar, Karnal and Patiala in the North; Jabalpur in Central India; Muzaffarpur and Ranchi in the East; and Dhule, Jalgaon, and Ahmednagar in the West. The selection has been through simple phone calls, road shows and through the Inter Voice Recorder System (IVRS). The total number of registrations has been 13,000.

The show has now entered its second stage. Ten best singers have been selected from each of the cities and the listeners will judge their city winner through SMS voting. The songs of the final 100 participants were recorded and played on Dhamaal 24, of these a final 10 contestants would be shortlisted.

The songs sung by the final 10 city winners would be aired on Dhamaal 24 FM stations across the country. These 10 finalists would then sing in front of a panel of judges at an event in Delhi on September 9. The event would be also aired on the Dhamaal 24 FM stations. The winner would be selected based on the judges’ votes and through SMS voting, where both would be given a 50-50 weightage.

Ashish Kaul, Group COO, BAG Films & Media Ltd, said, “The enthusiastic participation of both contestants and listeners that flooded Dhamaal 24’s phone lines and road shows testify the popularity of the show in the towns. We are pleased that the show has received such great response from our listeners and are looking forward to the mega final results.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular