Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Club FM’s fourth station goes on air in Cochin

19-May-2008
Font Size   16
Club FM’s fourth station goes on air in Cochin

Club FM, the FM venture of the Mathrubhumi Group, hit the Cochin airwaves on May 16. With this FM station, Club FM has completed the launch of all its four stations. Apart from Cochin, Club FM is present in Thiruvananthapuram, Thrissur and Kannur.

Shreyams Kumar, Director, Electronics Media, Mathrubhumi Printing and Publishing Co, is gung-ho about the Cochin market, which is considered to be the fiefdom of the Matrubhumi Group.

Club FM will be on air from 5 am till midnight everyday. Apart from regular interactive and live shows, the FM station has lined up some live road shows as part of its exclusive ‘connect to people’ marketing strategy.

Kumar feels that the three RAPA Awards for station anthem, humour programme category and best female radio jockey is a reiteration of the fact that Club FM’s programme quality is the ultimate differentiating factor for its success.

Meanwhile, adding to its medley of music and game shows, Club FM will be coming up with a new lunch time show, ‘Meals Ready’, especially crafted to capture the distinctive eating-out habit of the people of Cochin. The show will cover various eateries and food joints of the city.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)