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CII aims boosting business in east, entrusts Red FM to promote Consumer Fair

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CII aims boosting business in east, entrusts Red FM to promote Consumer Fair

Keeping in view the bustling consumer product businesses in Kolkata, the eastern chapter of the Confederation of Indian Industry (CII) has added more emphasis to its forthcoming annual mega event, Consumer Fair 2004. This year, the event is likely to attract over two lakh visitors.

“Kolkata is one of the most exciting markets for consumer products – be it services or durables or fast moving products. As per our research, Kolkata is one of the fastest growing centres and it tops in terms of spending power,” said Amitabh Khosla, Regional Director – East, CII. According to him, the number of participation to the event has grown by two-three fold over the last two years. “This rise in participation clearly reflects the growth of consumer businesses in this part of the country,” he added.

Scheduled for November 4 to 8, the Consumer Fair is expected to be the meeting ground for most of the frontline companies from different sectors, like automobiles, banking and insurance, IT and communications, electronics and appliances, FMCG, furniture and home décor, healthcare and real estate. CII is anticipating more than 100 participants to the event.

With the Consumer Fair 2004, CII has once again fostered association with Red FM making it the official radio partner. “Red FM is a market leader in Kolkata and they did a very good job last year,” Khosla said. And, meeting the expectations of the organisers, Red FM has also come up with a host of initiatives to cover the event.

In line with the popular NDTV show, ‘Walk the Talk’, the radio channel has planned a live spot coverage with B Muthuraman, Managing Director, Tata Steel. “We will air Muthuraman’s reactions as he will be visiting each and every stall at the event premises,” explained Jimmy Tangree, Station Manager – Kolkata, Red FM.

Famed for its exhaustive live coverage, Red FM will also interact with all the corporate chieftains visiting the event. Among the most prominent names to go on air, there will be Sanjeev Goenka of RPG Group, Harsh Neotia of Gujarat Ambuja, Yogi Deveshwar of ITC, Sanjay Budhia of Patton Group and Sumit Mazumder of Caterpillar Group. “We’ll be present at the event premises throughout the session everyday and will air live coverage and capture the views of the industry tycoons,” said Tangree.

Kolkata is often perceived to be losing importance in the economic and commercial atlas of India. The view is further reinforced by the consolidation of corporate operations away from the city. Interestingly, retail business has taken a massive upsurge in this part of the country. “I would not accept that Kolkata is lagging behind in terms of business and commercial activities,” argued Khosla. “Kolkata may not be the first choice for running a manufacturing unit but it is certainly one of the most important marketplaces in India and corporates are heavily focussing on this city for consolidating marketing activities,” observed Khosla.


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