Top Story

Home >> Media-Radio >> Article

BIG FM overtakes Radio City in Mumbai

13-February-2015
Font Size   16
BIG FM overtakes Radio City in Mumbai

Week 4 (January 18-24, 2015) saw Big FM finally overtaking Radio City in market share in Mumbai, while Fever 104, Radio Mirchi and Radio City continued to lead in Delhi, Kolkata and Bangalore, respectively.

Mumbai

Big FM saw a market share of 19.3 per cent, topping long time leader Radio City, which had a market share of 18.8 per cent, while Radio Mirchi came third with 13.6 per cent. Fever FM with 12.5 per cent and Red FM with 11.3 per cent were the other major stations in the city. Big FM also recorded the highest time spent listening with 6.53 -- the highest in Mumbai, Delhi and Kolkata.

Delhi

FM radio stations witnessed a tough competition in the national Capital. Fever FM ranked first with 19.2 per cent of the total market share, while Radio Mirchi came second with 12.8 per cent. Big FM was close behind and acquired the third spot with 12.7 per cent, followed by Radio City with 12.3 per cent.

Kolkata

Radio Mirchi continued its dominance in Kolkata with 20.1 per cent market share, followed by Big FM at 16.7 per cent. Oye FM, which was recently put up for sale, ranked third with 10.4 per cent share. Aamar FM 106.2, Red FM, Radio One and Fever FM were in close competition with 9.8, 9.3, 8.8 and 8.6 per cent share, respectively. Friends FM, which has a tie-up with Radio City, recorded a market share of 6.4 per cent. Interestingly, Big FM had the highest TSL of 5.2.

Bangalore

Radio City and Big FM were also in close competition in Bangalore, which continued being the most radio¬-friendly city among the metros. Radio City had the highest market share with 22.9 per cent. Big FM was not far behind with 22.6 per cent share. They were followed by Radio Mirchi at 18.2 per cent and Fever FM at 10.5 per cent share. Radio Indigo, which operates in Bangalore and Goa, recorded an overall share of just 1.5 per cent.
 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space