Top Story


Home >> Media - Radio >> Article

Big FM Chennai repositions itself as ‘Tamilian’s pride’

Font Size   16
Big FM Chennai repositions itself as ‘Tamilian’s pride’

In a bid to differentiate itself in a cluttered FM market like Chennai, Big FM has repositioned itself as a channel celebrating Tamilian’s pride. Besides integrating the new concept into all its offering, the FM channel would be celebrating ‘Tamilian's pride’ everyday, in every possible way.

The station had embarked on this new initiative following much research and understanding of the requirements of the people of Chennai, claimed P B Ramaswamy, Station Director, Big FM, Chennai.

In the next 30 days, the channel would rope in celebrities whose traits, achievements and contributions to the society would be discussed by fellow colleagues, family, friends and fans in general. Interactivity will see a further surge with listeners’ opinions being given further importance. Celebrities, who would be featured on Big FM, would be from across various spheres such as films, politics, sports, etc.

The new format commenced on January 15, 2008 with Tamil Nadu Chief Minister M Karunanidhi featured as the first celebrity to be felicitated on the station. He will be followed by well-known personalities, including percussionist Sivamani, industrialist Vasanth Kumar, and music composer A R Rehman.

Ramaswamy said, “It is our endeavour to offer listeners wholesome entertainment mix, and what better way than to celebrate ‘Tamilian’s pride’ every single day. Tamil is a unifying factor for Chennaites because Chennai is essentially a city of Diaspora of Tamilians from various parts of the state and the creative expression of the same is Tamilian’s pride, which we at Big FM are celebrating.”

“The celebration is through icons who have achieved legendary status. We are looking at unique attributes of these icons and incorporating it in the on air content. This promises content with a ‘wow’ factor,” he added.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by