Top Story


Home >> Media - Radio >> Article

Big FM and Radio Misty experiment with new shows

Font Size   16
Big FM and Radio Misty experiment with new shows

Big FM, the radio initiative from Adlabs Films Ltd, has launched a new show titled ‘Yecherikay’ (Caution!), which deals with the supernatural, occult, and ghosts. The show airs Monday to Friday between 11.00 pm and 1:00 am. The RJ of the show will be visiting ‘alleged’ haunted houses in the city and would also speak to listeners to share their experiences on the same.

‘Yecherikay’ went on air towards the end of June 2009 and is said to have already received a lot of positive response from the listeners. During this show, the FM station plays a lot of mellow songs, trying to match the mood of the listeners. Currently, this show is being promoted only on air.

In conversation with Sunil Kumaran, Cluster Head, Karnataka and Kerala, Big FM, said, “The objective of Big FM has always been to work on concepts that are relevant to the listeners and this show is very close to the listeners’ hearts. We thought this show is a perfect entry because there is a demand for this topic, and radio as a medium allows the listener to picture this well.”

Kumaran further said, “We continuously modify our shows and change our content based on listeners’ feedback, even our music line-up is based on research and we play songs according to our listeners’ moods. For instance, we roped in a new RJ for our devotional programme, ‘Suprabhatam’. We are pretty optimistic about this paranormal show.”

Meanwhile, Radio Netherlands has also launched an infotainment show, ‘The State We’re In’, which will be aired on Radio Misty’s stations in Silliguri and Sikkim. Currently, the show is aired in English, however, over time, the show will be aired in Hindi. Radio Misty has slots for Nepali, Bengali, Hindi and English language shows.

Nishant Mittal, CEO, Radio Misty, said, “The timing and the schedule of the programme will be decided later on. Currently, the show is being promoted only on-air. This show will not be a complete local show, nevertheless it will deal with social issues considering the entire world with a global theme.”

‘The State We’re In’ is said to be specially designed for FM listeners in India and has been made in collaboration with Sonologue, an independent radio production company based in Mumbai.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)