Top Story


Home >> Media - Radio >> Article

Big FM and BBC World Service partner for entertainment updates

Font Size   16
Big FM and BBC World Service partner for entertainment updates

Big FM, the radio initiative from Reliance Media World Ltd, has entered into an alliance with the BBC World Service, wherein the FM player will take BBC’s entertainment updates across 32 of the network’s stations, which includes cities like Agra, Ajmer, Aligarh, Allahabad, Amritsar, Asansol, Bareilly, Baroda, Bhopal, Bikaner, Chandigarh, Delhi, Goa, Guwahati, Hissar, Indore, Jalandhar, Jammu, Jamshedpur, Jhansi, Jodhpur, Kanpur, Kolkata, Kota, Mumbai, Patiala, Rajkot, Ranchi, Shimla, Sholapur, Srinagar and Surat.

Big FM listeners can now enjoy the BBC World Service programme’s like ‘Big BBC Minute’, hourly entertainment minutes, weekly entertainment film preview show, and ‘Big BBC Mulaqat’, a celebrity talk show, on weekends. The coming together of Big FM and BBC World Service promises to offer creative, exclusive and unparalleled entertainment to Big FM listeners.

Reliance Media World Ltd informed BSE about this partnership on December 8, 2009.

Neil Curry, Head of Business Development (Asia Pacific), BBC World Service, said, “I am delighted with our partnership with Big FM. This takes our position in the market to a new level as BBC World Service programming will be accessible in several Indian states and cities for the first time ever. As a result of a good reach that Big FM has all over the country, audiences across all demographics will be able to enjoy our radio programming.”

Tarun Katial, CEO, Big FM, said, “This alliance will further strengthen our programming concoction offering to listeners. The entertainment capsules from the BBC World Service are credible, engaging and highly entertaining – offerings that we as a brand ensure in our delivery to listeners. This only furthers our endeavour to offer the best aural entertainment across our network and we are confident that these capsules will be very well received by our listeners.”

BBC World Service is an international multimedia broadcaster delivering 32 language and regional services. It has around 2,000 partner radio stations, which take BBC content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices. Its news sites include audio and video content and offer opportunities to join the global debate.

Reliance Media World is part of the Reliance Anil Dhirubhai Ambani Group and encompasses BigFM and its allied businesses, including Big Street, Big Digital, Big Reach, Big Events, Big Live and Big Rural.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.