Top Story


Home >> Media - Radio >> Article

Anurradha Prasad takes over the mantle of AROI Presidentship from Apurva Purohit

Font Size   16
Anurradha Prasad takes over the mantle of AROI Presidentship from Apurva Purohit

Anurradha Prasad, Managing Director, BAG Films, has been elected unopposed as President of Association of Radio Operators for India (AROI). Prasad takes over from Apurva Purohit, CEO, Radio City, who has completed her two-year term as AROI President.

Uday Chawla, Secretary General, AROI, has confirmed this development to exchange4media, and said, “Anurradha Prasad has been elected unopposed as the AROI President.”

When contacted, Prasad highlighted her priorities for the radio industry as President AROI and said, “My priority will be to ensure a level playing field for every operator, ensuring better working relation and understanding and taking this journey forward. Radio is a robust industry, which needs a great leap forward, hence we must ensure we are able to achieve a leap forward.”

Meanwhile, Purohit said, “In the last two years, AROI has worked on several initiatives within the industry as well as with the Government to ensure the growth and success of the medium. I am sure Ms Prasad will help take AROI and the FM industry to greater heights.”

AROI was founded in the year 2007 on the advice of the Government so that an elected body of members will represent common views to the Government. Rajiv Mishra, COO & President, Cinemaya Media, was the first AROI President.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular