All India Radio may stop airing Yuvavani, the popular youth radio channel that has captivated audiences for several decades. As part of a restructuring drive, All India Radio is in the process of identifying channels that are either not performing well or have an overlap with others so that they could be revamped or even closed down.
According to sources, there is no need for a separate Yuvavani channel in Delhi with the advent of FM channels. A committee, headed by All India Radio deputy director-general Noreen Naqvi, has been tasked to work out a roadmap for different channels in the All India Radio bouquet.
Depending on the recommendations of the panel, certain radio channels would be beefed up while some others might be closed down.
The regional channels would also be beefed up with greater local flavour added to their programming as part of All India Radioâs approach of narrowcasting as against broadcasting.
Even the news would have more local content to make it relevant to the listeners.Source: Business Standard
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips
The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities