Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Aahaa FM to hit Chennai airwaves soon, ropes in WOC as its creative partner

18-December-2006
Font Size   16
Aahaa FM to hit Chennai airwaves soon, ropes in WOC as its creative partner

Chennai is all set to have another FM station hitting its airwaves soon – Aahaa FM, the radio venture of Kumudam Publications Pvt Ltd. Aahaa FM would be an out and out entertainment channel targeting young Chennai audience. The Tamil weekly major has appointed Chennai-based creative shop WOC as its creative partner for the new channel.

The content of the new FM channel would be predominantly in Tamil with minimal English and Hindi mix. 91.9 is the frequency number of the new station.

Commenting on the account win, WOC’s Managing Director, Amudhan, said, “This is the fastest account we have ever won. We were invited and in the presentation we said that we could contribute towards the content as well, which, I think, helped us win this account. It is a fairly big account. The client has given us an absolute free hand and the media campaign would break a week ahead of the launch. It will be a big impact campaign and we are looking at some pretty powerful creative.”

“The client wanted a creative partner who understood the Chennai market and at the same time could deliver cutting edge work, and our presentation fit the bill,” he added.

Commenting on the strategy, Amudhan said, “All the existing channels have the same clichéd format and there is hardly any distinction between the one programme and the other, except for replacement of RJs for every programme. We are taking some risks and gambles to be different from the all the existing players. Unlike other channels, Aahaa FM would not be an RJ dependent station but a content dependent one.”

Chennai currently listens to Suryan, Radio Mirchi, Radio City and the recently launched Hello FM and Big FM, while Muthoot Group and Radio Mid-Day West (India) Ltd, a Radio One-BBC World combine are waiting in the wings.

Kumudam Group publishes several magazines, including Tamil weekly ‘Kumudam’, ‘Kumudam Snegithi’, ‘Kumudam Bakthi Special’, ‘Telugu Bakthi Special’, ‘Kumudam Reporter’, ‘Kumudam Jothidam’, ‘Kumudam Health’, ‘Kumudam Theera Nadhi’ and ‘Kalkandu’.

Also see:
Kumudam Publications entrusts Chennai-based shop WOC with creative duties

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube