Top Story


Home >> Media - Radio >> Article

94.3 MY FM hikes ad rates by 25 per cent

Font Size   16
94.3 MY FM hikes ad rates by 25 per cent

94.3 MY FM, the radio division of Dainik Bhaskar Group, has announced a rate hike across all its 17 stations by 25 per cent. The decision to hike rates has been taken to address the current inventory crunch, the operator said. The rates will be effective from Feb 1, 2016.

Commenting on this, Harrish Bhatia CEO of 94.3 MY FM said, “Our inventory has been peaking and increase in ad rates is the only way to balance. We want to deliver a good listening experience to the listeners and better ROI to our advertiser."

Adding further, Bhatia informed that My FM has been seeing fast growth as advertisers have realized the importance of radio in reaching out to audiences.  

“We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers, this approach has helped in building in a strong differentiated product. We enjoy undisputed leadership across all our stations and more and more advertisers want to leverage our leadership position to reach out to their target audience," he said.

The company further stated that there is huge potential for radio's portion in the Indian ad spend pie to come closer to the global average of 8 to 9 per cent.

Tags Dainik Bhaskar Harrish Bhatia Radio Radio Advertising

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.