Top Story


Home >> Media - Radio >> Article

92.7 BIG FM partners with Vodafone to launch new campaign

Font Size   16
92.7 BIG FM partners with Vodafone to launch new campaign

92.7 BIG FM joined hands with Vodafone on Independence Day to launch yet another unique campaign ‘One Nation, One Song, One Network’. In line with this initiative, RJ’s from 92.7 BIG FM sang the national song – Vande Mataram at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity. The song went on air on August 15 at 12 noon. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.

Driving the campaign, 92.7 BIG FM RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The Call for Unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”

Watch the video here:

Tags campaign

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry