Top Story

e4m_logo.png

Home >> Media - Radio >> Article

18 new FM channels for Northeast, 15 for J&K

20-January-2015
Font Size   16
18 new FM channels for Northeast, 15 for J&K

The government has approved 18 new FM radio channels in the eight North-Eastern states and 15 new FM Radio Channels in J&K. Announcing this, Union Minister of State (Independent Charge) of the Ministry of Development of North Eastern Region (DoNER), MoS PMO, Personnel, Public Grievances & Pensions, Atomic Energy and Space, Dr. Jitendra Singh hailed it as a New Year gift for the border States of Jammu & Kashmir and North-East.

Out of the 15 new FM channels to be launched in J&K, 3 each will be in Kathua and Bhaderwah. Of the remaining 9 channels, 3 each will be in Kargil, Leh and Poonch.

In North-East, 3 channels each will be launched in the six towns of Haflong and Dhubri in Assam, Jowai in Meghalaya, Lung-lei in Mizoram, Mokukchung in Nagaland and Belonia in Tripura. This is in addition to the existing 12 FM channels which are already functional in the North-East.

Singh said the new channels are being launched with the special objective of extending the reach and impact of radio to the border areas, where other means of telecast or broadcast are not available. Radio is still the most easily available and convenient medium of broadcast even in such peripheral areas where television telecast is not accessible and the added advantage is that radio broadcast can be tuned even without electricity, he observed.

The government has a special consideration for these States, said Singh and added that this is evident from the fact that the cutoff population required for introducing an FM channel has been drastically reduced in case of these border areas.

Elaborating further, he said that while in Phase-II, the cutoff population was minimum 3 lakh, in Phase-III it is proposed to be one lakh. In case of the 33 channels to be launched in border towns or cities of J & K and North-Eastern States, however, the population cutoff could be further reduced.

Hailing this decision as an outcome of Prime Minister Shri Narendra Modi’s special emphasis and concern for these regions, Dr. Jitendra Singh thanked Union Finance Minister and Minister for Information and Broadcasting Arun Jaitley for having taken a liberal view of the proposal and helped in the process of Phase-III FM Channels.

Dr. Jitendra Singh said, as Minister for DoNER as well as an MP from Jammu & Kashmir, he has also urged upon the concerned Ministries to install these proposed channels with a higher frequency compared to the already existing channels so that they can better broadcast services in the border areas. These channels may however, not be permitted to put out their own news broadcasts and in case the news has to be broadcast, it will be taken from the All India Radio (Akashvani), he added. 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...